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Project Purpose Privacy Policy

Updated May 27, 2021


Project Purpose’s Privacy Policy describes how Project Purpose collects, uses, and shares your personal data.


Please take a moment to familiarize yourself with our privacy practices, accessible via the headings below, and contact us if you have any questions.


How does Project Purpose Define Personal Data?


At Project Purpose, we believe strongly in fundamental privacy rights — and that those fundamental rights should not differ depending on where you live in the world. That’s why we treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by Project Purpose as “personal data,” regardless of where the individual lives. This means that data that directly identifies you — such as your name — is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you — is personal data.


This Privacy Policy covers how Project Purpose or a Project Purpose-affiliated company handles personal data whether you interact with us on our websites, through Project Purpose apps (i.e. available through Wix Apps), or in person (including by phone or during any live events). Project Purpose may also link to third parties on our services or make third-party apps available for download in our Storefront. Project Purpose’s Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them.


Your Privacy Rights at Project Purpose


At Project Purpose, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base and if you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a lesser degree of service from Project Purpose. Project Purpose does not sell you data.


To exercise your privacy rights and choices, log in through our Project Purpose Member’s Area. To help protect the security of your personal data, you must sign in to your account. If you are unable to log in, you can make privacy rights requests at 


There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and Project Purpose is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical.


Personal Data Project Purpose Collects from You


At Project Purpose, we believe that you can have great products, services and great privacy. This means that we strive to collect only the personal data that we need. The personal data Project Purpose collects depends on how you interact with Project Purpose.


When you create a Project Purpose ID, apply for commercial credit, purchase and/or activate a product, download an E-Module, register for classes or events, connect to our services, contact us (including by social media), participate in an online survey, or otherwise interact with project Purpose, we may collect a variety of information, including:


  • Account Information. Your Project Purpose ID and related account details, including email address, account status, and age


  • Contact Information. Data such as name, email address, physical address, phone number, or other contact information


  • Payment Information. Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information


  • Transaction Information. Data about purchases of Project Purpose products and services or transactions facilitated by Project Purpose, including purchases from Project Purpose platforms


  • Fraud Prevention Information. Data used to help identify and prevent fraud


  • Usage Data. Data about your activity on and use of our offerings, such as app launches within our services, including browsing history; search history; product interaction; crash data, performance and other diagnostic data; and other usage data


  • Location Information. Precise location and coarse location


  • Health Information. Data relating to the health status of an individual, including data related to one’s physical or mental health or condition. Personal health data also includes data that can be used to make inferences about or detect the health status of an individual


  • Fitness Information. Details relating to your fitness and exercise information where you choose to share them


  • Government ID Data. In certain jurisdictions, we may ask for a government-issued ID in limited circumstances including when setting up services, managing event reservations, or as required by law


  • Other Information You Provide to Us. Details such as the content of your communications with Project Purpose, including interactions with customer support and contact through social media channels


You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to requests you may have. 


Personal Data Project Purpose Receives from Other Sources


Project Purpose may receive personal data about you from other individuals, from businesses or third parties acting at your direction, from our partners who work with us to provide our products and services and assist us in security and fraud prevention, and from other lawful sources.


  • Individuals. Project Purpose may collect data about you from other individuals — for example, if that individual has sent you a product or gift card, invited you to participate in a Project Purpose service or forum, or shared content with you.


  • At your Direction. You may direct other individuals or third parties to share data with Project Purpose. For example, you may direct someone to our Member’s Area or to our products or services, to share information about your participation


  • Project Purpose Partners. We may also validate the information you provide — for example, when creating a Project Purpose ID, with a third party for security, and for fraud-prevention purposes.


For research and development purposes, we may use datasets such as those that contain images, voices, or data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law, including law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to reidentify individuals may appear therein.


Project Purpose’s Use of Personal Data


Project Purpose uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent.


Project Purpose uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, Project Purpose may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply with law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations.


  • Power Our Services. Project Purpose collects personal data necessary to power our services, which may include personal data collected to personalize or improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting. 


  • Process Your Transactions. To process transactions, Project Purpose must collect data such as your name, purchase, and payment information.


  • Communicate with You. To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Project Purpose, you may not opt out of receiving this important notices.


  • Security and Fraud Prevention. To protect individuals, employees, and Project Purpose and for loss prevention and to prevent fraud, including to protect individuals, employees, and Project Purpose for the benefit of all our users, and prescreening or scanning uploaded content for potentially illegal content, including child sexual exploitation material.


  • Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.


Project Purpose does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review.


Project Purpose retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy summaries. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.


Project Purpose’s Sharing of Personal Data


Project Purpose may share personal data with service providers who act on our behalf, our partners, or others at your direction. Further, Project Purpose does not share personal data with third parties for their own marketing purposes.


  • Service Providers. Project Purpose may engage third parties to act as our service providers and perform certain tasks on our behalf, such as delivering products to customers. Project Purpose service providers are obligated to handle personal data consistent with this Privacy Policy and according to our instructions. They cannot use the personal data we share for their own purposes and must delete or return the personal data once they’ve fulfilled our request.


  • Partners. At times, Project Purpose may partner with third parties to provide services or other offerings. Project Purpose requires its partners to protect your personal data.


  • Others. Project Purpose may share personal data with others at your direction or with your consent. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, or in the event of a reorganization, merger, or sale.



Protect of Personal Data at Project Purpose


At Project Purpose, we believe that great privacy rests on great security. We use administrative, technical, and physical safeguards to protect your personal data, taking into account the nature of the personal data and the processing, and the threats posed. We are constantly working to improve these safeguards to help keep your personal data secure.


Children and Personal Data


Project Purpose understands the importance of safeguarding the personal data of children, which we consider to be individuals under the age of 13 or equivalent age as specified by law in your jurisdiction. This is why Project Purpose has implemented additional processes and protections to keep children’s personal data safe. 


If we learn that a child’s personal data was collected without appropriate authorization, it will be deleted as soon as possible.

Cookies and Other Technologies


Project Purpose’s websites, online services, interactive applications, email messages, and advertisements may use “cookies and other technologies” such as pixel tags and web beacons. These technologies help us to better understand user behaviour including for security and fraud prevention purposes, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches.


  • Communications Cookies.  These cookies are used to enable network traffic to and from Project Purpose’s systems, including by helping us detect any errors.


  • Strictly Necessary Cookies. These cookies are set as required to provide a specific feature or service that you have accessed or requested. For example, they allow us to display our websites in the proper format and language, to authenticate and verify your transactions, and to preserve the contents of your Bag when shopping online at 


  • Other Cookies. These cookies are used to understand how visitors interact with our website and online services, including by helping us to assess the effectiveness of advertisements and web searches. Project Purpose also uses these cookies to remember choices you make while browsing, so we can provide you with a customized experience.


If you prefer that Project Purpose not use cookies, we provide you with the means to disable their use. If you want to disable cookies, from your web browser, choose “Block All cookies” in your preferences or privacy settings. Certain features may not be available if all cookies are disabled.


In addition to cookies, Project Purpose uses other technologies that help us achieve similar objectives.


In some email messages Project Purpose sends to you, we provide a “click-through URL” that links you to content on the Project Purpose website. When you click one of these URLs, they pass through a separate server before arriving at the destination page of our website. We track this click-through to help us determine interest in particular topics and measure whether we are communicating with you effectively. If you prefer not to be tracked in this way, you should not click graphic or text links in email messages.


Pixel tags enable us to send emails in a format that you can read, and they tell us whether mail has been opened. We may use this data to reduce or eliminate messages sent to customers.


Project Purpose generally treats data we collect using this cookies and similar technologies as non personal data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as personal data. In addition, Project Purpose sometimes combines non personal data collected from these technologies with other personal data Project Purpose holds. When we combine data in this way, we treat the combined data as personal data for purposes of this Privacy Policy.


Ads that are delivered by Project Purpose’s advertising platform may appear across our social media integrated platforms.


Transfer of Personal Data Between Countries


Project Purpose’s products and services connect you to individuals and entities across the world. To make that possible, your personal data may be transferred to our accessed by entities around the world. Project Purpose complies with laws on the transfer of personal data between countries to help ensure your data is protected, wherever it may be.


The Project Purpose entity that controls your personal data may differ depending on where you live.


Our Companywide Commitment to Your Privacy


To make sure your personal data is secure, we communicate our privacy and security guidelines to Project Purpose employees and strictly enforce privacy safeguards within the company.


Privacy Questions


If you have questions about Project Purpose’s Privacy Policy or privacy practices, or would like to submit a complaint, you can contact us at


Project Purpose takes your privacy questions seriously. In most cases, all substantive contacts receive a response within seven days. In other cases, we may require additional information or let you know that we need more time to respond.


Where your complaint indicates an improvement could be made in our handling of privacy issues, we will take steps to make such an update at the next reasonable opportunity. In the event of a privacy issue has resulted in a negative impact on you or another person, we will take steps to address that with you or that other person.


If you are not satisfied with Project Purpose’s response, you may refer your complaint to the applicable regulator. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.


When there is a material change to this Privacy Policy, we’ll post a notice on this website at least a week in advance of doing so and contact you directly about the change if we have your data on file.


Project Purpose Inc. Canada

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